About
ABOUT JULIE
Julie Cass is a keynote speaker, executive coach and leadership development expert who helps leaders lead with confidence, clarity and emotional intelligence – especially during periods of growth, complexity and change.
With decades of experience as an entrepreneur and executive, Julie understands the realities leaders face. As former CEO of a multi-million-dollar organization, she successfully scaled revenues into the eight-figure range, leading teams through pressure, growth and transformation. That experience grounds her work in credibility, not theory.
Throughout her career, one pattern became clear: high-performing leaders aren’t held back by lack of capability, but by sustained stress, burnout, and a gradual disconnection from self-trust. That insight became the foundation of The Positive Change.
Today, Julie works with executives, founders and organizations as a professional keynote speaker, executive coach and leadership trainer. Her approach blends practical business strategy with science-backed mindset tools, emotional intelligence and wellbeing-based practices, helping leaders perform at a high level without sacrificing themselves in the process.
Julie is also a multi-time bestselling author and a certified and seasoned practitioner in hypnosis, EFT and yoga, bringing a uniquely holistic perspective to leadership development. Her work focuses on creating real, sustainable change by addressing the subconscious habits, beliefs and stress responses that quietly shape decision-making, communication and confidence.
Clients work with Julie to:
Strengthen confidence and decisiveness in leadership roles
Improve communication, presence, and influence
Build resilience and prevent burnout
Lead with authenticity while driving meaningful results
Julie’s work has been featured across major television networks and leading publications, where she is known for her ability to simplify complexity, spark insight and leave audiences with practical tools they can apply immediately.
Her message is clear: when leaders reconnect with self-trust and emotional intelligence, performance follows naturally. Confidence isn’t something we gain – it’s something we reclaim
If you have ever felt burnt out or overwhelmed, you’ve come to the right spot.
We help ambitious people find inner balance, create healthy mind shifts, so they can thrive in all areas of life.
My name is Julie Cass, founder of The Positive Change Group. Our company’s foundation is helping leaders in businesses to maximize their potential by teaching my “wholistic” approach.
Having owned and operated a multi-million dollar business with hundreds of employees, I intimately know what it’s like to be “successful” in one area of life, at the cost of all other areas being completely out of balance. This is not sustainable and very destructive to happiness.
As a life and business strategist, I empower my clients to create balance in their life. My clients say the results are life-changing! My “wholistic” approach embodies health, relationships, home life, career, and wealth.